Tower Health: Reigniting Growth Post COVID‑19
The pandemic severely impacted hospital revenues, in unprecedented ways. Hospitals cancelled non-emergency procedures, and temporarily paused their hospital marketing, as many Americans postponed care as they sheltered in place.
Engaging patients early – to reconnect and rebuild trust with those who postponed provider visits during the COVID-19 pandemic – is a critical step to accelerate post-COVID-19 recovery.
Begin to generate new patient appointments and reignite revenue growth. Do this by building awareness of new Telehealth and virtual care access and conveniences, along with safety protocols available to patients across Tower Health hospitals and specialty providers.
For Brandywine Family Practice of Lionville – one of the facilities supported through the campaign – 31 new patients within first month of the hospital marketing effort.
- Refined Brand Positioning Statement
- Overarching Creative Concept
- Print and Outdoor Advertising
- Direct Mail
- Digital, Mobile, Social Media
- Results Reporting