Aquation: Shaping and Launching a New Mass Market Skincare Brand
Launch a new mass-market skin care brand to address a growing “clinical” segment opportunity, being brought to market by Dallas-based AB Brands (formerly Advanced Beauty Inc.), whose founder built and sold leading personal care brands Dr. Teal’s, Cantu and Bodycology.
Leverage the credibility of, and trend to, dermatologist recommended and clinically proven skin care formulas backed by clinical trials. At the same time, strategically use this skincare brand launch to exploit opportunities to outmaneuver premium brands Cera Ve and Simple.
Build upon our strong skincare experience (as both agency and former clients) to shape the brand concept, develop consumer and professional go-to-market plans and creative concept, and launch and support new mass-market clinically proven skincare brand Aquation.
Successful six SKU launch into Walmart; supported with two-pronged marketing approach targeting both consumers and professionals.
- Market Assessment
- Customer Personas
- Positioning & Messaging
- B2C/B2B Marketing Plans
- Creative Concepts
- Website Build/Design
- Print, Digital and Social (AOR)
- Dermatologist Videos
To establish an overarching creative look and feel across the entire brand journey.
Our Simple Aquation campaign spoke to consumers and dermatologists across design (website, video, collateral), advertising and social media.
We architected, designed and built Aquation’s new responsive website and mobile experience.
Supporting doctors with in-office brochures and videos, as well as AAD tradeshow.