Dandy: Supporting A Fast Growing D2C Brand
Dandy is a fast growing, fully digital dental lab that empowers dentists with a full suite of restorative and cosmetic products and services. This now includes Dandy Clear Aligners launched in July 2021, extending to professionals and patients alike. Our charge was to accelerate Dandy Clear Aligner sales by building awareness and engaging dental professionals and patients to understand the benefits and advantages of, and confidently choose, Dandy Clear Aligners.
Build out marketing support for both dental practices and prospective patients to build awareness and drive demand for Dandy Clear Aligner sales opportunities. Deliverables include core messaging strategy, collateral materials (brochures, complementary in-office POS), and patient landing page.
Our program just launched December, 2021, and is being sold into dentists nationwide.
- Messaging Matrix
- Campaign Concept
- In-Office Collateral & Posters
- Landing Page