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Tower Health: Reenergizing A Hospital Weight Loss Program

The Weight Loss Surgery program at Chestnut Hill Hospital has been in place for about ten years.

With a new physician leadership team in place, goal is to develop an even more robust weight management program focused on Medical Weight Loss Management, Weight Loss Surgery and Weight Loss Support.

Campaign objective is to increase volume to Weight Loss Surgery program (which has already helped thousands of men and women regain healthy bodies), with an emphasis on the Hospital’s comprehensive approach to medical weight loss.

From program coordinator:

Here’s some month one marketing reporting. Wanted you to know that we had 21 total patient consults this month, which is outstanding! The most we’ve had since 2018. I am getting anywhere from 2-6 online submissions daily. And we saw one consult today who heard about us from the direct mailer and patients called today after receiving the mailer to be put on the schedule.


  • Media Plan
  • SEO – to raise visibility when people are searching for Weight Loss in Hospital PSA and SSA
  • Digital ads (targeted to people looking for Weight Loss Surgery; diets; low calorie recipes, etc.)
  • Pandora
  • Direct Mail