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Reading HealthPlex: Brand Launch Through Virtual Reality

BACKDROP

Prior to our promoting the opening of Reading HealthPlex for Advanced Surgical & Patient Care, create excitement and anticipation around this new state-of-the-art facility.

OUR PATH

Provide a compelling preview of what this facility is, what it contains and how it represents the future of healthcare for community, physicians, key stakeholders and influencers.

CAPABILITIES

  • Facility Naming
  • Virtual Tour Video
  • Launch Marketing Plan
  • Immersive VR Experience
  • Concepting & Storyboarding
  • Grand Opening Events

360° Virtual Tour

A clickable online virtual tour or with Google Cardboard using a mobile device (below), to sync with our marketing campaign.

Click & Play Video

For those who just want to watch the video of the virtual tour, simply click and play video.

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Grand Opening

We created a total experience for this major launch event – 10 mobile VR stations, VR Brand Ambassadors, floor decals and standing banners, etc.
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Impact

Our "virtual" program was a huge success –garnering tremendous buzz, anticipation and donor support for HealthPlex.

Note: Program received a GOLD award from national industry-leading healthcare marketing awards competition Aster Awards.