TOOBE is a line of gourmet condiments packaged in environmentally friendly aluminum tubes. We were engaged to create the vision for this emerging brand and help position the product for market success.
We conducted market research to understand the competitive landscape and identify the most promising target audiences. We crafted TOOBE’s mission and positioning and created the values that set the brand apart.
Still in development, TOOBE is a product poised for growth, armed with a strong brand identity that resonates with foodies, affluent home cooks and sophisticated entertainers. Its solid foundation positions the brand for entry into multiple lucrative lifestyle segments, including gifting, recipe design and restaurant/hotel partnerships
- Market research
- Brand strategy
- Creative concept direction
- Packaging design