Digital Marketing

Digital Marketing To More Effectively Compete, Connect and Convert

Health and Wellness Digital Marketing

In the ever-evolving digital world, we guide clients across the health and wellness continuum to stay ahead of the curve, build healthier brands and grow stronger business. Our digital marketing services provide health and wellness brands with digital marketing strategies and actionable solutions that reach and engage prospective patients and customers and contribute to growing a more relevant and sustainable business. Rising to the opportunities that digital marketing represents means understanding the customer journey, evolving how you nurture and grow audience relationships and designing better experiences. Trajectory has the industry and technology expertise to help you meet these challenges.

Developing A Holistic Digital Marketing Strategy

Website, Social Media, Email, Content Marketing, Digital Ads—the key is developing a holistic value-building digital strategy that encompasses the numerous channels through which consumers, patients and physicians now experience your brand. It requires taking an organization-wide approach to building a successful digital ecosystem – to create tangible value for your business and your audiences.

Web Experience And Customer Engagement

Leading with your customer is job one. And your brand website arguably still has the biggest impact on their overall experience, although customers now interact with brands across many channels and devices.

Your website is also the first place a customer might encounter your brand, either through a Google search or a targeted digital ad campaign. As a result, any brand that is hoping to compete on the basis of customer experience can’t afford to have a sub-standard website experience.

The Importance of Mobile-First Moments

A growing consumer behavior that needs to be on every marketer’s radar screen is mobile-first moments. As consumers increasingly reach for their phones to complete everyday tasks, they’re turning the brand journey into hundreds of new “micro” touchpoints where they seek real-time, mobile-optimized content, reviews, shared experiences, and direction online. Traditional touchpoints such as websites, contact centers, etc., don’t meet these heightened expectations. As such, micro-moments represent new, critical opportunities for brands to improve their digital marketing and shape customer decisions and preferences.

Where And How We Can Help

At Trajectory, we help clients across the health and wellness landscape to strategize, design and build their digital presence and improve their digital marketing to drive their businesses forward. Every digital marketing project we take on is focused on creating a customer experience that maps to business strategy, aligns with your brand strategy and fulfills your brand promise.

We can help you:
  • Form an enterprise-level digital strategy, including digital marketing
  • Develop a consistent and seamless cross-platform user experience
  • Design and develop responsive and mobile-first websites and microsites
  • Create and implement rich media programs
  • Develop, implement and integrate marketing automation
  • Oversee digital analytics and reporting

Trajectory’s Digital Assets Deep Dive Audit

Do you need to get a complete picture of your digital performance? A smart and objective starting point for many digital-focused engagements is our comprehensive digital deep dive audit. It lays the foundation for digital success by answering the question of whether all of your digital assets, e.g. website, mobile, social, content, are working together to maximize customer experience, engagement and revenue potential.

Our detailed and customized analysis of your digital assets — mapped against your business objectives — provides insight into your current performance and actionable immediate steps to enhance your future potential.  And the fact that we’re specialists focused exclusively across the health and wellness continuum means that we understand your industry, challenges and audiences.

Let's Connect

Let’s talk about how our digital marketing capabilities can help you to grow the trajectory of your healthcare and wellness brand and business. Reach out to our integrated brand consultancy / marketing agency in New Jersey through email, phone, or our contact form.