Capitalizing on The Momentum of Wellness: A Health and Wellness Marketer’s Guide

The future of health is wellness. And it’s emerged as a key component of how many of us live and measure our lives. According to Mintel, 77% of U.S. adults report that they are “actively trying to improve their health and wellness in some way.”

For today’s active health and wellness explorers (a term Trajectory has coined), wellness is a positive and overarching lifestyle in which we strive for wellness physically, mentally and spiritually.

There has never been a better time for brands to shape the future of wellness and to assist people in their quest to live better and healthier lives. This e-book provides a path forward for both existing and emerging “wellness” brand marketers to capitalize on the momentum of wellness.