OPPORTUNITY
Paintzen makes it easy to get your home or office painted by a trustworthy professional at a competitive price. The “Uber of home painting” scaled quickly, but its website lagged behind. It was difficult to navigate and struggled with conflicting messages that spoke to too many different audiences.
ANGLE
We redesigned the site’s UX and UI design and funneled homeowners, DIY’ers, commercial clients and trade professionals to the appropriate sections of the website, thereby reducing bounce rate. We also streamlined the order process to make checkout as seamless as possible.
SOLUTION
A more enjoyable user experience tailored to the needs of each individual audience, resulting in a significant increase in conversions. In 2018, Paintzen was acquired by PPG industries.
SERVICES
- Category and customer research
- Site map and wireframes
- Website design and development
