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Shelley Schoenfeld

Shelley Schoenfeld

Shelley Schoenfeld

Shelley Schoenfeld
Chief Strategist

"I focus my energy on strategizing a 'better way' for HCPs, pharmacists, patients and consumers within hospitals, health systems, health plans, pharmaceutical companies and governments."

Shelley provides a 5-star concierge perspective to the patient journey throughout the continuum of care, with an eye on elevating the complete experience for patients, caregivers and clinical care providers.

For more than 20 years, Shelley has developed and brought hospitality principles to healthcare and is the co-creator of BehavioralRx™, The Science of Population Health. Shelley raises the bar for innovation in the communications and interactions that are woven into clinical care delivery, relationship and program development, health and wellness education and engagement, physician relations and communications.

Shelley focuses her energy on strategizing a “better way” for doctors, nurses, pharmacists, patients and consumers within hospitals, health systems, health plans, pharmaceutical companies and governments. Since joining GoMo Health (Trajectory’s parent company) in 2014, Shelley’s concierge methods and guiding principles have directly affected health outcomes, reduced cost of care coordination and readmissions for all stakeholders across dozens of health organizations.

Meet the Others

Bob Gold

Bob Gold

Debbie Fitzgerald

Join Our Team

Are you keen on making a meaningful impact? We craft and align
purpose, culture, strategy, design, communication and experience.
Interested in joining the Trajectory team?

About Trajectory

In 2021, Trajectory was acquired by GoMo Health, a digital health leader applying behavioral science to create evidence-based engagement solutions that meet people where they are in their daily lives. Our coming together represents a multi-disciplined engagement solution that helps clients across the health and wellness continuum build deeper and more sustainable relationships and outcomes.