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Bob Gold

Bob Gold

Bob Gold

Bob Gold
Clinical Behavioral Technologist
Founder of GoMo Health

"My work is driven by the belief and borne-out results that the science and method of patient engagement is as important to outcomes as the clinical protocols themselves."

Bob’s work is about improving lives. He is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the behavioral and cognitive science of human motivation, activation, and resiliency. He is also the founder of Trajectory’s parent company, GoMo Health, a leading health, and wellness patient and consumer engagement company.  

Bob focuses his energy on designing and implementing personalized engagement solutions that support clients across the healthcare and wellness continuum, with evidence-based solutions that are highly scalable and cost-effective, enabling better self-management, healthy decision-making, and improved outcomes for patients, members, and employees.

Bob’s work is driven by the belief and borne-out results that the science and method of patient engagement is as important to outcomes as the clinical protocols themselves. His evidence-based BehavioralRx® lifestyle modification science addresses the “whole person” – psychosocial and physical; and has also been shown to bring back Joy in Practice for doctors and nurses enabling them to spend more time on high-impact clinical work. 

Meet the Others

Shelley Schoenfeld

Shelley Schoenfeld

Debbie Fitzgerald

Join Our Team

Are you keen on making a meaningful impact? We craft and align
purpose, culture, strategy, design, communication and experience.
Interested in joining the Trajectory team?

About Trajectory

In 2021, Trajectory was acquired by GoMo Health, a digital health leader applying behavioral science to create evidence-based engagement solutions that meet people where they are in their daily lives. Our coming together represents a multi-disciplined engagement solution that helps clients across the health and wellness continuum build deeper and more sustainable relationships and outcomes.