Bob Gold

Bob’s work is about improving lives. He is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the behavioral and cognitive science of human motivation, activation, and resiliency. He is also the founder of Trajectory’s parent company, GoMo Health, a leading health, and wellness patient and consumer engagement company.  

Bob focuses his energy on designing and implementing personalized engagement solutions that support clients across the healthcare and wellness continuum, with evidence-based solutions that are highly scalable and cost-effective, enabling better self-management, healthy decision-making, and improved outcomes for patients, members, and employees.

Bob’s work is driven by the belief and borne-out results that the science and method of patient engagement is as important to outcomes as the clinical protocols themselves. His evidence-based BehavioralRx® lifestyle modification science addresses the “whole person” – psychosocial and physical; and has also been shown to bring back Joy in Practice for doctors and nurses enabling them to spend more time on high-impact clinical work.