Building A Stronger Medical Practice Marketing Playbook
As physician practice leaders and their medical practice marketing teams take stock of a year unlike any other they’ve likely experienced, one key takeaway should be that building brand resilience is paramount to long-term medical practice success. Brands, the biggest and most important asset that …
Engaging Millennials Through Healthcare Marketing
Sharing this article from December 7, 2020 NJBIZ – A MILLENNIAL CONNECTION: Health care providers are going digital to reach a big segment. Whether hospital marketing or marketing a medical practice, the NJBIZ article includes good tips to keep in mind for healthcare marketing to …
Health and wellness marketing beyond COVID-19
Before Coronavirus enveloped our lives, the estimated value of the global health and wellness market was in excess of $4.2 trillion. While the market showed no sign of slowing down pre-pandemic, recent events will provide even more stimulus. The health and wellness category will continue …
Elevating Your Brand’s Digital Marketing Strategy
Digital Marketing Strategy That Supports Business Strategy Marketers are adapting their overall plans to the new situations they and their customers find themselves in right now, and what they will need down the road. For many, this involves relying more heavily on digital marketing strategies that …
Healthcare Brand-Building With Artificial Intelligence
Using Artificial Intelligence for Brand-Building All great stories start with a character (a hero protagonist) who has a problem that needs to be solved. But forces are conspiring against them and the world is somehow broken. In this case, it’s a healthcare brand-building team in …
HMPS 2016: Healthcare Marketing Summit Takeaways
Takeaways From Healthcare Marketing Summit If you’re a healthcare marketing executive who happened to miss the Healthcare Marketing & Physician Strategies Summit (HMPS 2016) held 5/23-5/25 in Chicago, here’s a quick recap of some important takeaways. I had the pleasure of joining 750 marketing executives, …
Healthcare marketing insights: brand purpose and the bottom line
The bottom line of brand purpose for healthcare marketing Here’s either confirmation or new learning for healthcare marketing teams – putting purpose beyond products and profits actually enhances an organization’s bottom line. That’s the collective view of the heads of marketing for three of the …
Healthcare marketing insights: Trajectory study results
Trajectory Study Yields Healthcare Marketing Insights The qualitative survey among Trajectory’s proprietary database of HerView™ participants sheds light on how women feel about their primary care physician relationships and provides some insight for healthcare marketing teams. Five Key Study Findings How do women – the …
Top 100 Healthcare Marketing Blog
