Marketing A Medical Practice: Cultivating Patients Through Digital Marketing
When medical practice competitors are just a click away and prospective patients rely on a website to judge an organization’s healthcare services, digital marketing strategy becomes paramount to success. As the need to return patients to your practice coincides with slimmer marketing budgets – knowing …
COVID, Mental Health And Wellness
Mental Health & Wellness and COVID We’re just entering into June, the month where spring gives way to the carefree days of summer. It should be a time filled with sunshine and little worries. However, this May was quite possibly one of the most stressful …
Elevating Your Brand’s Digital Marketing Strategy
Digital Marketing Strategy That Supports Business Strategy Marketers are adapting their overall plans to the new situations they and their customers find themselves in right now, and what they will need down the road. For many, this involves relying more heavily on digital marketing strategies that …
Your Brand’s Health in the Pandemic
The Worst Brings Out The Best: Brand Health in the Pandemic In the midst of this crisis, the worst that I remember in my lifetime, it’s rewarding and inspiring to see brands stepping up and responding to the Covid-19 crisis with purpose and humanity. While …
Healthcare Marketing Performance and Disruptive Marketing
Is Disruptive Marketing The Right Question There’s a trending question being asked to advertising agencies among healthcare marketing team’s today – what disruptive marketing tactics have you executed? But is this really the right question to be asking? And are we all on the same …
How your hospital brand can rise above the noise to increase patient engagement
Patient engagement and survival of the fittest Survival of the fittest – the natural process by which organisms best adjusted to their environment are most successful in surviving and reproducing – is an apt phrase to describe today’s health care environment. Contrary to popular belief, …
10 Trends Shaping The Future of Wellness in 2020
The future of wellness forecasts Here’s a valuable report for health and wellness marketing teams from The Global Wellness Summit (GWS) trends forecasting group – 10 trends shaping the future of wellness. The forecast is based on the perspectives of experts worldwide – including economists, …
Love Your Heart Health
February. The month of love. A time to celebrate all things heart related – and we’re not just talking about candy hearts. February is American Heart Month and is a time to spread awareness about heart health and encourage people to live heart-healthy lives. Heart …
Top 100 Healthcare Marketing Blog
