Marketing A Medical Practice: Cultivating Patients Through Digital Marketing
When medical practice competitors are just a click away and prospective patients rely on a website to judge an organization’s healthcare services, digital marketing strategy becomes paramount to success. As the need to return patients to your practice coincides with slimmer marketing budgets – knowing …
Maximizing Health and Wellness Digital Branding Strategy
For many health and wellness brands, 2020 is an all-out effort to survive the extreme business slowdown. For the better part of the year, leaders have been focused on protecting the bottom line while adapting to customers’ constraints, concerns and shifts in behavior. Next year …
Aligning wellness brand strategy and digital marketing
Brand Strategy and Digital Marketing Alignment As consumer behavior shifts even more rapidly to online channels in light of the COVID-19 pandemic, the race is on among health and wellness marketing teams to engage today’s connected consumers through digital marketing. But given the breakneck speed …
Elevating Your Brand’s Digital Marketing Strategy
Digital Marketing Strategy That Supports Business Strategy Marketers are adapting their overall plans to the new situations they and their customers find themselves in right now, and what they will need down the road. For many, this involves relying more heavily on digital marketing strategies that …
Telemedicine is Trending
Right now, it may be hard to believe that some good can come out of a pandemic. However, we may be able to discover some positive changes we’ve made because of it all – specifically when it comes to our health. Over the past couple …
Your Brand’s Health in the Pandemic
The Worst Brings Out The Best: Brand Health in the Pandemic In the midst of this crisis, the worst that I remember in my lifetime, it’s rewarding and inspiring to see brands stepping up and responding to the Covid-19 crisis with purpose and humanity. While …
Healthcare Brand-Building With Artificial Intelligence
Using Artificial Intelligence for Brand-Building All great stories start with a character (a hero protagonist) who has a problem that needs to be solved. But forces are conspiring against them and the world is somehow broken. In this case, it’s a healthcare brand-building team in …
Love Your Heart Health
February. The month of love. A time to celebrate all things heart related – and we’re not just talking about candy hearts. February is American Heart Month and is a time to spread awareness about heart health and encourage people to live heart-healthy lives. Heart …
Top 100 Healthcare Marketing Blog
