Marketing A Medical Practice: Cultivating Patients Through Digital Marketing
When medical practice competitors are just a click away and prospective patients rely on a website to judge an organization’s healthcare services, digital marketing strategy becomes paramount to success. As the need to return patients to your practice coincides with slimmer marketing budgets – knowing …
8 Tips To Grow ROI Through Brand-Led Digital Marketing
If you’re a health or wellness marketing executive, it can be overwhelming trying to navigate the constantly evolving nature of all things digital marketing – the technology platforms, social media channels, tools and reporting. But through all the changes, there is one thing that has …
Your Brand’s Health in the Pandemic
The Worst Brings Out The Best: Brand Health in the Pandemic In the midst of this crisis, the worst that I remember in my lifetime, it’s rewarding and inspiring to see brands stepping up and responding to the Covid-19 crisis with purpose and humanity. While …
Healthcare Marketing Performance and Disruptive Marketing
Is Disruptive Marketing The Right Question There’s a trending question being asked to advertising agencies among healthcare marketing team’s today – what disruptive marketing tactics have you executed? But is this really the right question to be asking? And are we all on the same …
Healthcare Brand-Building With Artificial Intelligence
Using Artificial Intelligence for Brand-Building All great stories start with a character (a hero protagonist) who has a problem that needs to be solved. But forces are conspiring against them and the world is somehow broken. In this case, it’s a healthcare brand-building team in …
How your hospital brand can rise above the noise to increase patient engagement
Patient engagement and survival of the fittest Survival of the fittest – the natural process by which organisms best adjusted to their environment are most successful in surviving and reproducing – is an apt phrase to describe today’s health care environment. Contrary to popular belief, …
10 Trends Shaping The Future of Wellness in 2020
The future of wellness forecasts Here’s a valuable report for health and wellness marketing teams from The Global Wellness Summit (GWS) trends forecasting group – 10 trends shaping the future of wellness. The forecast is based on the perspectives of experts worldwide – including economists, …
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