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Active Health & Wellness Explorers and Healthcare Digital Strategy

The calendar has flipped to January and that means it’s resolution time. A relationship goal. A personal improvement goal. A commitment to read more. I’m sure some of us have made these resolutions, but it’s safe to say all of us have made the biggest resolution of them all: to get a better handle on our health and wellness. To become active health and wellness explorers. In fact, according to a recent YouGov survey, four of the top five resolutions for 2020 are to exercise more, eat healthier, lose weight, and reduce stress. For health and wellness marketers, the implications are clear and healthcare digital strategy is integral.

New year, new you. That’s what we all say until February rolls around. Gym memberships turn into constant reminders of the workouts we’ve missed. And diets? They become our parents, forcing us to check in with them to see if we can go out to dinner or if we need to stay in. Then there’s the daunting task of staying on top of our physical and mental health: the stuff we can’t see when we look in the mirror. Most of us don’t even know where to start.
When health and wellness become overwhelming, resolutions turn into disappointments. Well, good news. With the coming of a new decade, the digital world is finally catching up with our resolutions. Dare we say, in 2020 the focus on health and wellness has never been clearer.

Exercise More with Streaming Workouts

We all know about Peloton, the streaming workout service that turns our spare rooms into spin studios. But that’s just the beginning. Netflix is nice, but so are Apple + and Amazon Prime. We live in an on-demand world and options make it so much better. That’s why in 2020, there’s a streaming service for nearly every corner of the fitness world, even for those who don’t like fitness at all.

Companies like FightCamp and Sculpt Society are focusing on boxing and dance cardio respectively, bringing a targeted approach to fitness that’s easy to follow and incredibly addictive. What’s more, both offer unique workout gear that helps improve performance and makes it easier to track our workouts. Crave community? ClassPass Live offers unlimited access to live streaming in-studio classes five days a week. Pressed for time? Sworkit allows us to enter the exact amount of time we have to spare – from 1 minute to 90 – and customizes a tailored workout for every fitness goal from losing weight to gaining muscle.

Eat Healthier and Lose Weight with Thoughtful Apps

It’s not a diet, it’s a lifestyle is a catchy saying, but it’s no way to live. Most of us want a lifestyle that revolves around, well, our lives. In 2020, there’s a healthcare digital strategy for that, and an app for that. Want to lose weight? Counting calories is still one of the most effective ways to do it. But it’s also an effective way to eat up time. MyFitnessPal is a food diary that makes tracking calories easier. With a database of over 11 million foods, logging calories is as simple as a few clicks of a button. Dining out on a diet? Don’t cancel plans, use HealthyOut to find the perfect meal for any restriction, including Keto, Paleo, Vegan, and so much more. With a database of restaurants in over 500 cities, a diet and a good night out have finally come together.

Reduce Stress with a Digital Detox

I understand it’s strange for a blog about healthcare digital strategy and digital engagement to recommend a digital detox. But over the last two decades our digital lives have taken over our physical ones. Constant device use has created a world filled with more stress and less sleep. This has taken a huge toll on our overall health. Twenty years into the new millennium, we’re finally realizing a simple truth: sometimes, there is too much of a good thing. When we feel like we have to check our phones every five minutes or we’re constantly comparing our lives on social media – it might be time for a digital detox. After spending so many hours obsessing over the outside world, in 2020 it’s time to put down the devices and take a moment to look within. The health benefits have been proven, the results are staggering and marketers are paying attention. To learn more about digital detoxing, visit digitaldetox.com.

Take Control of Your Health With At-Home Tech

It’s safe to say most of us have spent some time on WebMD, convincing ourselves a soar throat is a diagnosis for some rare disease. We live in an information age, but that doesn’t mean all information is useful. And even when it is, sometimes we just don’t know what to do with it. In 2020, smart tech and real medical professionals are coming together to turn our health information into power. Take for instance, TytoCare, a medical device that allows us to conduct a thorough self-medical exam from the comfort of our homes. Turn on the device and launch the app. Then capture and share exams with a medical provider. When all is said and done, walk away with a diagnosis, a treatment plan, and even a prescription if needed – without walking out the door. It’s that simple.

The Fifth Resolution

Remember earlier in the post when we mentioned that YouGov survey, and we only named the top four out of five resolutions for 2020? We left the fifth one out for a reason. It didn’t quite align with health and wellness. However, it is a big one: making more money. In 2020, keeping up with our health and wellness resolutions is easier than ever. By incorporating a number of digital trends we can all learn to exercise more, eat healthier, lose weight, and reduce stress. But what about our business resolutions for 2020? The things that make us money?

Many health and wellness brands are looking to differentiate themselves, get more current, and reach a wider consumer audience. Other brands want to gain a better understanding of the customer journey, improve their websites, and make more meaningful connections. And some brands don’t even know where to start. Well in 2020, the right healthcare digital strategy team can make all the difference. By finding a company that specializes in the digital experience (and who works across the health and wellness continuum), you can better steer your brand into new territories – utilizing the research, strategy, and guidance needed to ensure your business resolutions are just as successful as your personal ones.

We understand making money isn’t the most important thing, nor is it everyone’s motivation, but it is needed to grow or maintain any business. And that’s something you need to do if you want to continue touching peoples’ lives with your brand. Here’s the best part. In 2020, we’re able to connect to more people in more ways than ever. So, if you want to touch lives, the opportunities are out there – you might just need the right healthcare digital strategy team to help you tap into that potential.
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Trajectory is a healthcare marketing and branding agency focused on helping brands connect with today’s active health and wellness explorer. Reach out for a conversation.