You have business challenges to solve. Our focus, expertise and experience across the health and wellness industry can help you to accomplish your goals.

Straddling the space between brand consultancy and marketing agency, we unlock the potential for health and wellness brands to move business and consumers forward.

We approach our work knowing that brands are most influential when they look, speak and act as one. Because the more unified the brand, the more powerful its impact. Our brand building work encompasses brand strategy, brand culture, design and experience, advertising and communications  – all built around a unified brand idea – so everything and everyone comes together to drive growth.

For some clients, our partnership begins with developing wellness branding (brand story, strategy and design) for a new East meets West health services brand, launching a new mass-market skincare brand or a new destination med spa. For others, it’s a health system rebranding, or a repositioning of a professional global skincare brand. And still for others, strengthening digital presence for the nation’s largest infectious disease physician group or sharpening distinctiveness for a disruptive fertility benefits provider through strategy, design, marketing and digital.

Speak with Trajectory if you need a specialist health and wellness branding and marketing agency partner to help you to build a stronger brand-led business. Speak with our parent company GoMo Health if you require a personalized, behavioral science-based engagement solution that measurably moves patients, members, employees and consumers forward in their lives.

Leadership Team

Bob Gold

Bob Gold

Shelley Schoenfeld

Shelley Schoenfeld

Debbie Fitzgerald

Join Our Team

Are you keen on making a meaningful impact? We craft and align
purpose, culture, strategy, design, communication and experience.
Interested in joining the Trajectory team?



Brand Strategy

Diagnosis, Measurement & Insight, Purpose, Story & Positioning, Brand Architecture & Naming, Stakeholder Alignment, Internal Brand Culture
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Design & Experience

Visual Identity, Design Systems, Collateral Design, Branded Environments, Digital Experiences, Package Design, Website Design
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Media Planning & Buying, Advertising (TV, Radio, Print, Outdoor, Digital), Experiential, Word-of-Mouth, E-Mail, Mobile
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Digital Marketing

Digital Brand Asset Audits, Digital Strategy, Cross-Platform User Experience, Responsive Websites & Microsites, Rich Media, Marketing Automation, Mobile & Tablet Design &
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Content Marketing

Content Marketing Mission & Strategy, Audiences & Personas, Topical Competitor Analysis, Content Design & Distribution, Measuring Content Marketing Impact
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Social Media

Social Media Strategy & Plans, Content Calendars & Topic Outlines, Social Media Implementation, Video/Motion Graphics/Infographic Storytelling
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