Consumer Wellness

Shaping, launching and energizing existing consumer wellness brands to build stronger businesses.

Photo of surgeon apply sutures
Surgeon applying sutures

Healthcare Organizations

Tackling client’s growth challenges across the national healthcare landscape.

Woman looking at tablet
Woman holding a tablet

Medical Practices

Helping different types of medical practices take control of their future success by strengthening their brand strategies and marketing.


Skin Care & Beauty

Launching, repositioning and driving growth for consumer and professional skin care and beauty brands.

Unlocking the potential for health and wellness brands to move business and consumers forward.

Our hybrid brand consultancy / marketing agency story began in 1999 with a simple truth – if you want to stand for something, you can’t stand for everything. So we planted our flag in health and wellness.


The result is strong industry knowledge, understanding of emerging trends and audiences and an ability to deliver faster success for brands to thrive in today’s dynamic health and wellness marketplace.


Our portfolio of brand building solutions helps clients, from health and wellness startups to established brands who need to pivot or make their next bold move, to capitalize on the opportunities present in one of the world’s largest and fastest-growing industries.


We approach challenges knowing that brands are most influential when they look, speak and act as one. Because the more unified the brand in its conversations and expressions, the more powerful it can be in forging more meaningful relationships that move consumers and business forward.


In 2021, Trajectory was acquired by GoMo Health, a digital health leader applying behavioral science to create evidence-based engagement solutions that meet people where they are in their daily lives. Our coming together represents a multi-disciplined engagement solution that helps clients across the health and wellness continuum build deeper and more sustainable relationships and outcomes.

Our Services


Brand Strategy

Diagnosis, Measurement & Insight, Purpose, Story & Positioning, Brand Architecture & Naming, Stakeholder Alignment, Internal Brand Culture
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Design & Experience

Visual Identity, Design Systems, Collateral Design, Branded Environments, Digital Experiences, Package Design, Website Design
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Media Planning & Buying, Advertising (TV, Radio, Print, Outdoor, Digital), Experiential, Word-of-Mouth, E-Mail, Mobile
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Digital Audits, Digital Strategy, Responsive Websites & Microsites, Rich Media, Marketing Automation, Mobile & Tablet Design & Development, Analytics & Reporting
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Content Marketing

Content Marketing Mission & Strategy, Audiences & Personas, Topical Competitor Analysis, Content Design & Distribution, Measuring Content Marketing Impact
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Social Media

Social Media Strategy & Plans, Content Calendars & Topic Outlines, Social Media Implementation, Video/Motion Graphics/Infographic Storytelling
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Let's Connect

Looking to unlock your brand’s potential? Our hybrid brand consultancy / marketing agency might be a strong resource. Let’s have a conversation.

Trusted by Our Clients

Tower Health

Omni-channel marketing campaign showcasing the “connecting” benefits of being able to access Tower Health’s growing health system.


Leverage our strong skincare experience to shape the brand concept, develop consumer and professional marketing plans, launch and support new mass-market clinically-proven skincare brand Aquation.

Reach Out

Our hybrid brand consultancy / marketing agency solutions can help you to unlock growth. Let’s connect through email, phone or
form. We will get back to your shortly.