Insights for health brand marketers: borrow on the idea of Communities of Practice
Are you leveraging your opportunity to become one community of practice?
This video highlights the benefits of using collaborative tools to share best practices and expertise across the Rio Tinto group. According to Mark Bennett, principal advisor, a community of practice is a group of people who share a passion for something they know how to do, and who want to interact regularly to learn how to do that thing better.
These collaborative forums are changing the way the company works. People aren’t scared to ask questions. A lot of people are willing to give answers. The end result is a significant shift to become more interdependent. To being one Rio Tinto.
Sounds a lot like the opportunity we have through social media. And isn’t this its ultimate benefit? To create a community of practice. Community collaboration that creates greater value for both customers and companies. Extracting the knowledge, insights and imagination that we each possess, and unlocking it through collaboration.
I just came back from the e-patient connections conference last week. The power of this concept of communities of practice was reinforced through many important and powerful examples. Just a few of these included:
• Mayo Clinic’s Patient Stories, told by those who are honored to share their stories and who understand the power they have to help others
• Kerry Sparling, from sixuntilme.com, who said that for diabetes patients, finding emotional support online is everything
• Lisa Tate (CEO Womenheart) and Robert Schumm (Marketing Director Bayer Healthcare) who talked about their Facebook Strong@Heart initiative
So, how are you helping to create, for your customer and for your company, your “community of practice.” Please share your story.
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
November 2nd, 2009 at 12:56 pm
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Insights for health brand marketers: borrow on the idea of Communities of Practice | Healthy Conversations Blog [link to post]
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November 2nd, 2009 at 1:05 pm
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Insights for health brand marketers: create Communities of Practice| Healthy Conversations Blog [link to post] #hcsm, #hcmktg, #pharma
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November 2nd, 2009 at 1:13 pm
Eric:
Great post. We are currently creating a broad community of practice for health marketing communications pros from around the world. The initiative is called the Path of the Blue Eye project. Kevin Kruse highlighted this project in a recent post on his blog here: http://blog.kruresearch.com/2009/09/fard-johnmar-and-the-path-of-the-blue-eye/.
I invite you to explore the project and join the hundreds of health marketers of all stripes who have already joined the movement.
November 2nd, 2009 at 1:44 pm
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RT @ericbrody: Health marketers: Create Communities of Practice [link to post] (see our comment re: the Path of the Blue Eye Effort)
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November 2nd, 2009 at 2:34 pm
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RT: @ericbrody Insights for health brand marketers: create Communities of Practice [link to post] #hcsm, #hcmktg, #pharma
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December 4th, 2009 at 12:42 pm
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RT @TrajectoryLLC: Insights for healthcare brand marketers: building on Communities of Practice [link to post]
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December 4th, 2009 at 1:32 pm
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Insights for healthcare brand marketers: building on Communities of Practice [link to post]
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December 4th, 2009 at 1:33 pm
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RT @ericbrody: Insights for healthcare brand marketers: building on Communities of Practice [link to post]
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December 4th, 2009 at 1:34 pm
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RT @mfp24: RT @TrajectoryLLC: Insights for healthcare brand marketers: building on Communities of Practice [link to post]
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February 16th, 2010 at 1:14 pm
hi, I just wanted to say that I enjoyed reading this post, because it is about the subject I find very interesting, thank you!!
February 16th, 2010 at 1:40 pm
Thanks for stopping by, and for leaving your comment.
Regards,
Eric