Insight for healthcare marketers – it's not about you that matters

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People really don’t care about your products and services. This might be tough to accept, but it’s true.

What people do care a lot about, however, is how you make them feel about their decisions. How you help them improve their lives. How you help them achieve what they can’t on their own. And for healthcare marketers, these benefits translate into pretty important outcomes, from preserving life, to being able to live healthier and happier lives.

This is the incredible connecting power of your brand. By being about them, but having a strong vision about your place (what it is and what it can be) in their lives. This is the stuff that cements relationships, builds advocates, drives loyalty, gets people talking about you, creates communities and attracts others to you. This is the enormous power of your brand to help you achieve what your business alone can not.

So why do we keep talking about us? How caring we are. How celebrated we are. How trustworthy we are. How smart we are. How about turning the dial 180 degrees to the care they want. The recognition they deserve. The trust they desire. How smart they are. And how about paying this off with actions versus words (but more about this tomorrow).

Be more about your customers, and they’ll be all about you.

Any comments to share?

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This entry was posted on Thursday, November 19th, 2009 at 5:14 pm and is filed under health brand marketing, healthcare branding, healthcare marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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