Five power secrets of Twitter marketing for health + healthy lifestyle brands
There’s a right way and a wrong way to use Twitter for marketing. The wrong way is to make it about “you.” The right way (the only way) is to make it about “me”, the other person involved in the conversation. Done right, you’ll then reap the downstream rewards.
Here are five tips from Doug Firebaugh (SocialMediaBlogster.com) for Twitter marketing:
1. Marketing is all about relationship: first-second-third
2. Twitter is about “peripheral connections” that are in sync with you
3. Twitter marketing is about Trust, Trails and Teams
4. Twitter marketing is about secondary exposure – not just primary
5. Twitter marketing rests upon the platform of “First Effectual Impressions”
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
March 8th, 2010 at 4:00 am
The purpose of Twitter is to receive and deliver short messages from other Twitter users. Many use it only to interact socially, but Twitter is also becoming a great tool for online marketing.