Tremendous example of the power of Twitter. Watch this abc news report of surgeons tweeting real time with medical students and residents as they perform brain surgery at Henry Ford Hospital.
surgeons connecting real-time with med students and residents on Twitter
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
Glad to announce that Age Of Conversation 3, a crowdsourced Social Media book contributed to by 150+ authors (of which I'm one of them), is now available for sale on Amazon.